The B2B sales environment has never been more challenging, with economic forecasts predicting the loss of B2B sales roles over time with the introduction of intelligent technology. But what’s really going on in B2B sales and is there reason for concern?
Once upon a time being ‘in sales’ meant cold-calling prospects, relying heavily upon your innate charisma and charm, persuading the prospect they needed your solution and trying to close a deal.
The facts are that artificial intelligence (AI) can perform a programmed task repeatedly, more quickly, often more effectively and more accurately, than a whole team of people. But, does this mean that AI is on its way to removing humans from the sales equation?